Sunday, June 20, 2010

Floating supermarkets in Brazil? But of course!

This, from FT, caught my eye:

The vessel is designed to enhance Nestle’s reach among the lower income consumers that make up a core part of its market. The company has been in Brazil for 89 years and products like its powdered milk are staples among Brazil’s poorer consumers. As the economy continues to grow quickly, Nestlé is hoping that rising incomes among the poor will bring its higher priced goods within their reach, too.

The best solutions in economic situations are always tailor-made.

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